Most readers don't want to learn new ways of thinking. They may like learning new facts, but regarding their outlook on the world, they want writers to validate and lend ammunition to their current attitudes. If you want to change Democrats to Republicans or Christians to athiests, good luck. Most people don't buy books that will challenge their belief.
So, along with learning how to craft a suspenseful story, the most effective formula for becoming a bestseller is to share the attitudes of the majority. Which makes life difficult for those of us who don't.
A very well read and learned librarian told me that successful writers are those whose internal metaphors and symbols, conscious and unconscious, are in accord with the ones in most people's minds. If this describes you, then your stories will come alive to those people and you can paint vivid pictures with a minimum of words. But suppose you're a bit quirky, and your internal symbols and metaphors are out of sync with the multitude's. You can attempt to discern what symbols and metaphors work best for most readers, say, by attending critique groups. But this may prove a challenge that would require more than one lifetime.
Similarly, if your beliefs about conspiracies or politics or spiritual growth or romance are close to what your readers believe and you can express their thoughts or desires, perhaps more fluently than they can, you may be half way to riches and fame.
But suppose your attitudes are somewhat singular. Suppose you think for yourself and you want to express what you think and that's a main reason you write. And suppose you dream of being looked up to, for financial reasons, by your brother the mortgage broker.
Next post I'll offer a few solutions.
